The stock price dived by 90% and most people thought it was all over. Spiegel rapidly grew his team to thousands, putting himself at the heart of all technology development, yet Snapchat was haemorrhaging users, losing 5 million in 2018, and losing most of his senior team. In 2014 Mark Zuckerberg offered him $2 billion for the business, which he turned down, instead choosing an IPO in 2017, which valued the business at $30 billion. He dropped out of college when the app reached 1 million daily users a year later. At Stanford he launched a start-up with classmate Bobby Murphy, initially called Picaboo, which evolved into Snapchat in 2011. Spiegel is one of the them, still in his twenties, but also a multi-billionaire tech entrepreneur founder of Fast Company’s “world’s most innovative company” of 2020.Ī little like his hero Steve Jobs, Spiegel studied design at art college, followed by an internship at Red Bull, which taught him much about consumer culture. Inside, his Snapchat platform enables those same teens and young twenty-somethings to stay connected day and night. On the beach outside, young people chat and surf, sunbath and play. 'We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.'Įvan Spiegel sits in his loft-sized office, taking up the top floor of Snap’s head office in Santa Monica. Snap describes itself, slightly backwardly, as a camera company - saying it believes that reinventing the camera represents the greatest opportunity to improve the way people live and communicate. Reply retweet favorite Load more Find out moreĮvan Spiegel Making technology more human, with the help of rabbit ears, mini videos and meditation Recode 5: Leadership Recoded: Management, Courage, Performance, Transformation.Recode 4: Work Recoded: People, Organisations, Agility and Transformation.

Recode 3: Innovation Recoded: Creativity, Design, Innovation, Business Models.Recode 2: Growth Recoded: Strategy, Markets, Brands, and Customers.Recode 1: Future Recoded: Change, Purpose, Vision, and Scenarios.

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